Make in India to Design in India: Maruti Suzuki

NEW DELHI:The Indian Automobile Industry should focus on Design in India?, said C V Raman, Senior Executive Director (Engineering), Maruti Suzuki India Ltd.nnRaman was addressing participants at the 2nd CII International Automotive Design Conclave 2018 at New Delhi.nnIn his address, Raman emphasized that there are a number of designing technologies and designs available, however, all of them are not suitable for India. He added that to overcome this, we need to focus on ?Design in India?.nnIn his welcome address,Sachit Jain, Chairman, CII, Northern Region & Vice Chairman & Managing Director, Vardhman Special Steels Limited highlighted the importance of the Indian Automobile Industry for the economy in terms of contribution to the GDP and employment generation.nnTalking about the importance of Designing in the automobile sector,  Jain mentioned the three areas on which a vehicle design has an impact viz Aesthetics, Cost Reduction and Ease of Manufacturing.nnCol A K Chandel, Head ? SSC Governance & Industry Partnership, National Skill Development Corporation, Government of India highlighted the importance of skilling. He emphasized that the Automobile Sector, in addition to skilling its own work force, should also look beyond and work towards skilling the people not associated with the industry. This will not only work as a CSR activity but will also come back to the sector in different positive ways.nnSpeaking on the occasion, Mr S Sandilya, Past President, SIAM & Chairman, Eicher Group mentioned about the velocity with which changes are taking place and how important it is for the industry to adapt to these changes. He highlighted the 3As viz awareness, adaptability and agility which companies of the automobile sector have to adopt with respect to change for becoming successful.nnDilip Chhabria, Founder, DC Design Studios in his address highlighted the importance of designing in the automobile industry.nnHe stressed on the fact that looking at the successes and failures of auto products, design has played a vital role.nnCompanies like Maruti Suzuki India Ltd, Eicher Group, Honda Cars, Hero MotoCorp, Renault India, Volswagen Group India, Ford Motor Company, Valeo Powertrain Systems, Shell Lubricants, 3M and many more, participated at the conclave.